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Drawing upon the resource-based view, this study examines the effects of two key elements of market orientation, i.e. customer orientation and competitor orientation, on the use of management accounting information to enhance firm performance. The partial least squares structural equation...
Persistent link: https://www.econbiz.de/10014527412
The purpose of this study is to investigate the relationship between market orientation, organizational learning and organizational performance. The study follows quantitative research strategy and cross-sectional survey design to collect data from manufacturing firms operating in Pakistan....
Persistent link: https://www.econbiz.de/10011938605
determinant for the export performance of firms. Does this mean that intense local user-producer interaction always leads to … export effective. We investigate data from the ZEW Innovation survey of 4,786 firms in the manufacturing and service … the export orientation of the domestic market of innovators such as and the degree of competition stimulate export success …
Persistent link: https://www.econbiz.de/10010297302
Countless determinants of export success that are supposed to help managers reduce the failure rates of export ventures …
Persistent link: https://www.econbiz.de/10010299128
Which strategies generate value in e-commerce environments? In a step towards answering this question, this paper estimates the impacts of several competitive strategies on the values of the well-known Internet retailer Amazon.com and three of its early competitors, BarnesandNoble.com, CDNOW,...
Persistent link: https://www.econbiz.de/10010263293
This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...
Persistent link: https://www.econbiz.de/10010352089
This paper aims to describe how a commercially successful innovation occurs with the altering of the existing competitive structure in a market under environmental and competitive pressures. I study the history of the laundry detergent market in Japan and elucidate the manner in which Kao...
Persistent link: https://www.econbiz.de/10012142437
. Anschließend wird eine umfassende Wettbewerbsstrategie auf der Grundlage des Frameworks erstellt, einschließlich der …
Persistent link: https://www.econbiz.de/10014433927
Persistent link: https://www.econbiz.de/10011318675
Private Radiosender bieten ihre Leistungen sowohl auf dem Rezipienten- als auch auf dem Werbemarkt an. Da sie ihr Radioprogramm den Zuhörern kostenlos zur Verfügung stellen, müssen sie sich nahezu vollständig über den Verkauf von Werbeplätzen an die werbungtreibende Wirtschaft finanzieren....
Persistent link: https://www.econbiz.de/10010308180