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Professionalisierung des Marketingmanagements für Wostok: Eine Fallstudie zur Gründung und Markeneinführung in der Erfrischungsgetränkebranche
Hoxtell, Annette; Manz, Jacqueline - In: PraxisWISSEN Marketing 4 (2019) 01/2019, pp. 97-111
Die Fallstudie beleuchtet Entwicklungsprozesse im Marketing, die die Gründungsund Konsolidierungsphase typischerweise … charakterisieren. Sie zeigt, wie das Marketing der Baikal Getränke GmbH, eines kleinen Berliner Unternehmens in der … Erfrischungsgetränkebranche, durch diesen Wandel hindurch von Entrepreneurial Marketing-Elementen wie Intuition und Kreativität geprägt wird. …
Persistent link: https://www.econbiz.de/10013270982
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Entrepreneurial marketing: The missing link in social enterprise studies
Ghods, Mohammad Asgari - In: Journal of Global Entrepreneurship Research 9 (2019) 39, pp. 1-12
In spite of the recurrent emphasis on the importance of social enterprise (SEs) in the entrepreneurship literature …, there has never been a research conducted on the marketing approaches for a social enterprise. The focus of this article is … on the entrepreneurial marketing (EM) aspects in social enterprises by reviewing more than 170 articles that had to do …
Persistent link: https://www.econbiz.de/10013328868
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Der Umgang kleiner und mittlerer Unternehmen mit den demografischen Herausforderungen: Eine Trendstudie
Kay, Rosemarie; Hoffmann, Marina; Kranzusch, Peter; … - 2018
Das IfM Bonn untersucht anhand einer repräsentativen Trendstudie für den Zeitraum 2007 bis 2017, wie KMU dem … demografischen Wandel begegnen. Demnach sind die KMU aktuell besser als 2007 über den demografischen Wandel informiert. Die Mehrheit … der KMU hat ihre Absatzstrategie an die bereits alternde Bevölkerung angepasst und mehr Maßnahmen zum Erhalt der …
Persistent link: https://www.econbiz.de/10011886691
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The Value of Human and Social Capital Investments for the Business Performance of Start-ups
Bosma, Niels; van Praag, Mirjam; Thurik, Roy; de Wit, Gerrit - 2002
We investigate the manifold posed question: To what extent does investment in human and social capital, besides the effect of talent, enhance entrepreneurial performance? We distinguish between three different performance measures: survival, profits, and generated employment. On the basis of the...
Persistent link: https://www.econbiz.de/10010324773
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Miltä startupit näyttävät tilastojen valossa?
Kotiranta, Annu; Pajarinen, Mika; Rouvinen, Petri - 2016
In this study, we analyze the characteristics and development of Finnish startups based on firm-level data available in public databases. By startups we refer to young, small, and independent firms holding basic elements for growth. Some 4 000–5 000 of such firms are being established...
Persistent link: https://www.econbiz.de/10012037686
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Die Bedeutung von Ausländern für das Handwerk
Müller, Klaus - 2004
Persistent link: https://www.econbiz.de/10011964190
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Knowledge based firms from Central and East European countries: A comparative overview of case studies
Woodward, Richard; Yörük, Deniz Eylem; Radosevic, Slavo - 2011
This paper focuses on knowledge-based entrepreneurship, or new firm creation in industries which are considered to be …
Persistent link: https://www.econbiz.de/10011430867
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Knowledge-intensive entrepreneurship and opportunities in two Polish industries
Woodward, Richard; Wojnicka, Elçzbieta; Pander, Wojciech - 2012
Following the broad overview of knowledge-intensive entrepreneurship (KIE), or new firm creation in industries …
Persistent link: https://www.econbiz.de/10011430890
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Innovation systems and knowledge-intensive enterpreneurship: A country case study of Poland
Woodward, Richard; Wojnicka, Elçzbieta; Pander, Wojciech - 2012
-intensive entrepreneurship (KIE), or new firm creation in industries considered to be science-based or to use research and development (R …
Persistent link: https://www.econbiz.de/10011430906
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Entrepreneurship and Cities: Evidence from the Post-communist World
Belitski, Maksim; Korosteleva, Julia - 2011
This paper investigates the variation in entrepreneurship across cities of the Commonwealth of Independent States … suggest that banking reform facilitates entrepreneurship, whereas the size of the state discourages it. Our results confirm a … U-shaped relationship between per-capita income and entrepreneurship. We also find that cities with higher concentration …
Persistent link: https://www.econbiz.de/10011435311