Sharing economy has become a prominent business model that has been discussed in many previous studies, yet its consumer complaint behavior has not been sufficiently explored. Consumers' tolerance and overly positive review toward Partners have dominated studies in post-failure evaluation and...

Purpose - The purpose of this study is to place the antecedents and consequences of brand hate in the context of negative consumer-brand relationship in the telecommunication industry. It provides a response to the existing gap in the research on brand hate in consumer behavior in service...

Our article is among the first to model the reactions of customers to the digital transformation of European banks in a scenario of declining interest margins. Motivated by the hypothesis that customers' feelings, perceptions and negative reactions towards digital transformation are channeled...

Many individuals accuse brands of hypocrisy for lacking transparency and sincerity, which could harm the brands' image and lead to negative evaluations. Accusations of hypocrisy can also result in negative behavioral outcomes, such as brand distance and negative word of mouth (nWOM). This is...

This chapter presents some insights from basic behavioural research on the role of human pro-social motivation to maintain social order. I argue that social order can be conceptualized as a public good game. Past attempts to explain social order typically relied on the assumption of selfish and...

This chapter presents some insights from basic behavioural research on the role of human pro-social motivation to maintain social order. I argue that social order can be conceptualised as a public good game. Past attempts to explain social order typically relied on the assumption of selfish and...

As brand activism continues to move up the corporate agenda, a more comprehensive understanding of its effects is needed. This paper contributes to the evolving research by investigating moral emotions (i.e. other-praising and other-condemning emotions) as mediating factors and consumer-brand...

As brand activism continues to move up the corporate agenda, a more comprehensive understanding of its effects is needed. This paper contributes to the evolving research by investigating moral emotions (i.e. other-praising and other-condemning emotions) as mediating factors and consumer-brand...

In both practice-oriented and academic discourses the concepts of corporate social responsibility (CSR) and human resource management (HRM) are often treated separately. It is argued here that this is an outdated approach. Starting from the observation that organisations develop towards open...

Corporate Social Responsibility (CSR) is like a chameleon, that changes its colour according to the context it is in. In the developed economy, it takes the form of sustainability and/ or philanthropy, whereas, in emerging economies, it speaks the language of religious, political and/or mandated...