Raithel, Sascha; Hock, Stefan J. - In: Strategic Management Journal 42 (2021) 1, pp. 170-184
Prior crisis-response literature outlines zones of conformity (i.e., response meets stakeholder expectations), underconformity (i.e., response falls short of expectations), and overconformity (i.e., response exceeds expectations). We utilize a mixed-method approach to empirically test the impact...