marketing innovation, word-of-mouth and satisfaction through three key constructs: brand store equity, customer value and store …

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

this reason, brand identity, nowadays increasingly in a digital form, plays an important role. Each state wants to create a … robust, attractive, and different brand identity that will set it apart from other states and thus augment its reputation …. This research aimed to determine the elements of brand identity that respondents mostly associate with Croatia and to …

2008 and 2017 and the Top 500 brand values was analyzed for short and long-term by using the ARDL co-integration analysis …. The effect of investing in national brands and increasing brand values of the country was observed to be negative in the …

company's net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create … 500 Brandirectory, the most Valuable Global Brands ranking powered by Brand Finance, we have discovered a spatial …-economic autocorrelation to illustrate the potential interdependency between GDP and brand value which constitutes a foundation for further …

introduced. We then estimate Coca Cola's profit gains from the new brand and find they would not cover fixed costs. We analyze …

Brand value is an intangible asset of all firms and plays an important role in a firm's performance. Many independent … firms publish the brand values of the different leading firms worldwide. Here a very simple and basic question is raised …; should stockholders and investors consider and analyze brand value when they invest or not. The main objective of this study …

This work aims to quantify brand equity and positioning of financial services institutions, banks and saving banks … of halo effect for saving banks in consumers' markets while in industrial' ones brand value is higher for banks. …