The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …

The term 'global brand' has become widely used by the media and by consumers. Business week publishes annually its … brand equity? And if there were brand image differences between countries, which factors causes them? The authors conducted … school) in Germany (n=426) and Mexico (n=296). The goal was to identify if brand awareness rates differ between Germans and …

The present study aims to meet the need for a refinement of the consumer-based brand equity scale and to address the … limitations of the previous research on the subject. Based on previous measurements of brand equity, CBBE is conceptualized in … this study as a four-dimensional model consisting of brand awareness, brand association, perceived quality, and brand …

Background: The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand … loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self …-administered questionnaire, containing demographic items and items related to compulsive buying, brand awareness, brand loyalty, brand attachment …

Purpose: This study seeks to advance the literature by examining the mediating role of brand loyalty and the moderating … impact of brand awareness in the relationships between social media marketing and collectivist Chinese behavior in the … hospitality service context. This exploration is grounded in brand commitment and expectancy disconfirmation theories. Methods …

Explicating and specifying the origins of brand love, as well as how it affects consumer behavior, establishes vital … insights into how brand managers might reap favorable economic consequences from promoting brand love effectively. Therefore …, this article presents and validates a holistic, causal model of brand love that accounts for brand stimulus features and …

luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for … modeling the number of likes on Instagram using 365 posts published in the luxury brand's different social networks between … 2015 and 2016. Fifteen features related with the brand's social networks, product characteristics and visibility in …