This book provides novel and in-depth perspectives on evaluating environment and sustainability issues in developing …

Implementing the principles of green marketing started since the 70's, once the social and societal marketing concepts … nature by all stakeholders in the value chains. Good practices regarding the implementation of green marketing strategies … century. In this respect, it is imperative to develop a marketing mix adapted to the requests of bioeconomy. In this context …

In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price … with marketing strategies and sustainable buying intention, so the price is still a very important factor when purchasing … marketing strategies are assets which have to invest more effort. …

Sustainability aims at a responsible use of natural resources and the environment as well as at shaping corporate … relations and restructuring the constitution of the firm. As such, sustainability is commonly and successfully used by small …, medium as well as large enterprises. Enterprises that turn sustainability into a strategic business goal, going beyond legal …

Dieser Beitrag fokussiert auf sog. "soziale" oder "an Nachhaltigkeit ausgerichteten (sustainable …

, misalignment, or non-alignment. Our research is based on an empiric analysis of the sustainability rating of U.S. companies and its … sustainability rating and the annual expenditures of the corporate foundation. Hence, we call for further studies on the exclusive …