book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …

of ICLV models in marketing remain rare. We extend previous ICLV applications by first estimating a multinomial choice … to encourage more widespread application of this appealing model class in the marketing field. …

marketing industry of how to benefit from them. …

Promotion as a part of marketing that is known like a heart of organizational well functioning, has a crucial role in … identified marketing strategies. Different promotion techniques have been considered in order to find out their impact in … attracting new students. Theoretically, it looks like the need to put changes on marketing and promotion strategies in order to …

. Von dieser Entwicklung ist insbesondere das Marketing- und Markenmanagement betroffen, da es im Rahmen der CSR eine …. Hierbei zeigt der systematische Forschungsüberblick über insgesamt 62 Studien aus einschlägigen internationalen Marketing …

application in marketing research are outlined. …

institutional perspective. We discuss futures market research within agricultural marketing, on the one hand, and within finance, on …