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email in the brand communication of luxury goods. Referring to the model of intereffication it is stated that journalism and …
Persistent link: https://www.econbiz.de/10010420965
socially responsible business programs. However, most respondents confirmed the existence of a communication strategy for CSR …
Persistent link: https://www.econbiz.de/10012288782
Corporate Social Responsibility (CSR) is like a chameleon, that changes its colour according to the context it is in. In the developed economy, it takes the form of sustainability and/ or philanthropy, whereas, in emerging economies, it speaks the language of religious, political and/or mandated...
Persistent link: https://www.econbiz.de/10014545935
, discover or prevent ethical risks and plan CSR activities strategically to satisfy stakeholder interests. To avoid hypocrisy …
Persistent link: https://www.econbiz.de/10012008911
by strictly categorizing CSR activities into CSR communication and CSR commitment. A total of 656 annual and CSR reports … other things, a CSR communication breadth index, as well as an accurate assessment of communication quantity. A panel data … only CSR communication has an influence on CFP. While standalone CSR reports and communication breadth have a positive …
Persistent link: https://www.econbiz.de/10014528897
-zone that creates space for misleading 'green' communication. Consequently, we propose that greenwashing could be better … corporate CSR initiatives, while at the same time design the limits and the rules for their accomplishments and communication …
Persistent link: https://www.econbiz.de/10014545993
importantly, to the Companies themselves. As a result, Corporate Communication on CSR became extremely relevant. Moreover, study … knowledge creation.Although, much research has been done in the past to assess the relationship of CSR Communication with CSR …
Persistent link: https://www.econbiz.de/10012217661
CSR and CSR communication can help sharing economy firms manage the challenged legitimacy. As one of the first research …
Persistent link: https://www.econbiz.de/10012621478
Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die … Selbstverständnis der Aufgaben, die die externe Kommunikation im Statistischen Bundesamt heute erfüllen muss. … the last decades, moving from mere dissemination to digital communication. The changes were triggered by the process of …
Persistent link: https://www.econbiz.de/10013490579
We analyze the marketing strategies of vertically differentiated firms when consumers observe their performance on …
Persistent link: https://www.econbiz.de/10010352064