erwerben. Wird eine Kaufentscheidung online getroffen, dann liegt eine Informationsasymmetrie zugunsten des Verkäufers vor … beurteilen zu können. Neben den Produktinformationen des Händlers beeinflussen die Kaufentscheidung der Konsumenten zunehmend von …

importance of the product lifetime label is found to be higher than that of the product's energy consumption or brand …' current brand‐building. Besides implications for business strategy, the study informs marketers and policymakers about the …

This study attempts to examine ethnocentrism of B&H consumers, animosity tendencies, and consumers' notions of products … of an individual's animosity,her/his understanding of neighboring countries' image, and her/his degree of ethnocentrism … psychological scale were used: one for measuring consumer ethnocentrism, and the other for measuring country of origin image. This …

their possible value proposition in terms of brand management is being analyzed. Online surveys are the digital version of …. The article shows that both methods can deliver a substantial impact on brand management. The formation of generalized … rules when to pick one or the other is not possible due to the highly individual frame conditions in brand management. …

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most … popular social media platforms. As a conclusion hypotheses about the influence of the media-activities on the brand are …

-category dependence of brand choice behavior. It is hypothesized, that the global utility function related to a product bundle is the …