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Virtual Reality als Instrument zur Gewinnung von Nutzerfeedback zu Technologieszenarien am Beispiel urbaner Mobilität
Ruess, Patrick; Wingartz, Nathalie - In: HMD Praxis der Wirtschaftsinformatik 57 (2020) 2, pp. 230-243
In diesem Artikel wird eine Methode zur Gewinnung von Nutzerfeedback beschrieben, die eine Virtual-Reality-Applikation (VR) als Informationsträger für die Vermittlung der Befragungsinhalte einsetzt. Die Methode wurde im Rahmen des Forschungsprojekts „2049: Zeitreise Mobilität“ des...
Persistent link: https://www.econbiz.de/10014503649
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Diffusion processes on complex networks
Švarcová, Natálie; Švarc, Petr - 2009
In this paper we apply agent-based methodology on an issue that is fundamental for economic prosperity and growth: the diffusion of innovations. The diffusion of innovations is one of the topics where agent-based simulation is an extremely fruitful method allowing not only the observation of...
Persistent link: https://www.econbiz.de/10010322200
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Artificial Intelligence and the clustering of human capital: The risks for Europe
Brey, Björn; Van der Marel, Erik - 2023
Europe trails the global frontier of productivity growth and the region's trend is sluggish. Much prospective economic growth for Europe is likely to come from AI and its adoption by European firms which is projected to shoot up the productivity trend. For such AI-generated growth to work, high...
Persistent link: https://www.econbiz.de/10014560197
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Parting with "blue monday": Preferences in home production and consumer responses to innovations
Witt, Ulrich; Woersdorfer, Julia Sophie - 2011
How can economic theory explain the reasons why consumers adopt innovations? Using the example of innovations in washing machines two approaches are compared. The first focuses in the manner of household production theory on changes in constraints without specifying preferences, leading to the...
Persistent link: https://www.econbiz.de/10010286759
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Will imitators follow pioneer consumers in the adoption of solar thermal systems? Empirical evidence for North-West Germany
Wörsdorfer, Julia Sophie; Kaus, Wolfhard - 2010
In Germany, solar thermal systems (STS) have only diffused to a minor extent yet. This paper analyzes, which demand side factors are decisive for the further proliferation of this environmentally benign technology. Making use of a consumer survey in North-West Germany in 2007, we examine the...
Persistent link: https://www.econbiz.de/10010286768
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Innovation by demand: An interdisciplinary approach to the study of demand and its role in innovation
McMeekin, Andrew (contributor); Green, Kenneth (contributor) - 2002
The structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike, and at the same time there is growing interest in trying to understand the patterns and drivers of technological innovation. This book brings together a range of...
Persistent link: https://www.econbiz.de/10011895997
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Current Trends in Tourism under COVID-19 and Future Implications
Kruczek, Zygmunt (contributor);  … - 2023
overtourism. The digitization of tourism services in the areas of marketing and sales should be one of the priorities addressed by …
Persistent link: https://www.econbiz.de/10014520969
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Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965
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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41
marketing industry of how to benefit from them. …
Persistent link: https://www.econbiz.de/10010420968
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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing
Kościółek, Szczepan - 2024
book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …
Persistent link: https://www.econbiz.de/10014458229