Background: The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand … loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self …-administered questionnaire, containing demographic items and items related to compulsive buying, brand awareness, brand loyalty, brand attachment …

The current study looks at the relationships in the Pakistani smartphone market between brand experience, brand love …, and brand loyalty. In addition, we also study brand trust's moderating effect. The data was collected from 300 Pakistani … that the experience of a brand is a significant factor in determining both love and loyalty to that brand. The outcomes of …

Brand managers are more than ever facing challenges to build strong brands. Strong brands do not differentiate from … other brands, just because of a functional value proposition. It's more about the emotional connections between the brand …

The purpose of this study was to understand how employee brand equity is cultivated in services. Specifically, a … conceptual model, adopted from brand equity literature, was developed and tested to analyze the internal brand building process … of brand building mechanisms, namely the internal communication, external communication, and employee experience with the …

Kundenbindung ein. So schaffen große Unternehmen individuelle Kundenerlebnisse basierend auf der Auswertung großer kundenbezogener … Datenmengen zur kurz- aber auch langfristigen Kundenbindung, z. B. durch intelligente Empfehlungen von Inhalten auf … Künstlicher Intelligenz dazu befähigt, datenbasierte Technologien in der Kundenbindung einzusetzen. Das dem Geschäftsmodell …

Purpose: The aim of this paper is to study the factors that influence consumer behaviour through brand attachment, in … application of the model to a group of 190 respondents carried out in order to analyse the relationships between brand attachment … with the loyalty of the respondents. As for the brand attachment, the variables that showed the most influence were …

of personalized brand's messages through a number of inter-connected channels. Methodology used in this paper includes … the paper is that mobile marketing is able to provide consumers unique brand experience, greater real-time interaction …, greater brand recognition which will result in higher customer loyalty. By recognizing the value of new technologies in …

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …