Managing your brand for employees: Understanding the role of organizational processes in cultivating employee brand equity
Year of publication: |
2018
|
---|---|
Authors: | Erkmen, Ezgi |
Published in: |
Administrative Sciences. - Basel : MDPI, ISSN 2076-3387. - Vol. 8.2018, 3, p. 1-15
|
Publisher: |
Basel : MDPI |
Subject: | brand communication | brand experience | brand management | employee brand equity |
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