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Marketing social responsibility
Banerjee, Sumitro; Wathieu, Luc - 2013
We analyze the marketing strategies of vertically differentiated firms when consumers observe their performance on …
Persistent link: https://www.econbiz.de/10010352064
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Relationship between sustainable buying intention and marketing strategies
Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The International Journal of Management Science and … (2014) 12, pp. 18-30
In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price … with marketing strategies and sustainable buying intention, so the price is still a very important factor when purchasing … marketing strategies are assets which have to invest more effort. …
Persistent link: https://www.econbiz.de/10011849132
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Corporate social responsibility in agro-processing and garment industry: Evidence from Ethiopia
Eyasu, Anteneh Mulugeta; Endale, Mamenie - In: Cogent Business & Management 7 (2020) 1, pp. 1-18
Currently, large industries like agro-processing and garment (Textile and Leather) industries in Ethiopia have interested to implement CSR activities. Hence, this study examined the causal relationship between stakeholders' and CSR implementation in agro-processing and garment industries based...
Persistent link: https://www.econbiz.de/10012657080
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Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier
Du, Shuili; Bhattacharya, C. B.; Sen, Sankar - 2010
This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing …
Persistent link: https://www.econbiz.de/10010352089
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Laudationes zum Max-Weber-Preis 2018 für Laura Marie Edinger-Schons und Johanna Jauernig
Pies, Ingo - 2018
Corporate Social Responsibility (CSR) and Marketing. CSR Strategy, Communication, and Innovative Pricing". … her habilitation at Bochum University, titled "Essays on Corporate Social Responsibility (CSR) and Marketing. CSR Strategy …
Persistent link: https://www.econbiz.de/10011957119
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Impact of Corporate Social Responsibility on OTC Medicines Consumers
Roblek, Vasja; Bertoncelj, Andrej - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 12-25
In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship …
Persistent link: https://www.econbiz.de/10011724837
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Die Akzeptanz von Corporate Social Responsibility in Deutschland
Roos, Melanie; Hümmer, Carolin - 2009
In Zeiten, in denen die Konsumenten immer sensibler gegenüber der Umwelt und der Gesellschaft werden, gewinnt auch das Konzept der Corporate Social Responsibility (CSR) immer mehr an Bedeutung. Dies geht mit verstärktem Wettbewerb einher, welcher Unternehmen auf Dauer dazu zwingt, sich von der...
Persistent link: https://www.econbiz.de/10010301814
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Playing with the good guys: A public good game with endogenous group formation
Brekke, Kjell Arne; Hauge, Karen Evelyn; Lind, Jo Thori; … - 2009
In public good games, voluntary contributions tend to start of high and decline as the game is repeated. If high contributors are matched, however, contributions tend to stay high. We propose a formalization predicting that high contributors will selfselect into groups committed to charitable...
Persistent link: https://www.econbiz.de/10010275651
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Playing with the good guys : a public good game with endogenous group formation
Brekke, Kjell Arne; Hauge, Karen Evelyn; Lind, Jo Thori; … - 2009
In public good games, voluntary contributions tend to start off high and decline as the game is repeated. If high contributors are matched, however, contributions tend to stay high. We propose a formalization predicting that high contributors will self-select into groups committed to charitable...
Persistent link: https://www.econbiz.de/10010276092
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Cause-Related Marketing, Part of Corporate Social Responsibility and Its Influence upon Consumers' Attitude
Anghel, Laurentiu Dan; Grigore, Georgiana Florentina; … - In: Amfiteatru Economic Journal 13 (2011) 29, pp. 72-85
Cause-related marketing as part of corporate social responsibility, becomes an increasingly used tool by companies … operating in the market. Many studies have shown the benefits of cause related marketing campaigns, including attracting new …. This article is structured in two parts. After analyzing the concept of cause-related marketing and main trends regarding …
Persistent link: https://www.econbiz.de/10011724734