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Enterprise software and service innovation: Standardization versus customization
Engelstätter, Benjamin; Sarbu, Miruna - 2010
Germany, this is the first paper empirically analyzing whether both types of enterprise software foster innovation in the …This paper analyzes the relationship between service innovation and different types of enterprise software systems, i … between sector specific enterprise software and innovation activity while customized enterprise software is possibly related …
Persistent link: https://www.econbiz.de/10010303804
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Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - 2002
werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit …
Persistent link: https://www.econbiz.de/10010305689
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Lack of pupils in German riding schools? A causal-analytical consideration of customer satisfaction in children and adolescents
Kayser, Maike; Gille, Claudia; Suttorp, Katrin; … - 2012
Not only the horse as a living creature, but also equestrian sport, has a positive influence on the general upbringing and development of young people. Although equestrian sport still exerts a strong fascination, it is becoming more difficult to inspire young people to take part in this...
Persistent link: https://www.econbiz.de/10010307734
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Die kundenseitige Wahrnehmung der Servicequalität bei der Nutzung von SST
Gleitsmann, Sinje; Guttzeit, Mandy; Roschk, Holger - 2010
Sogenannte Self-Service-Technologien (SST), wie Bankautomaten, automatischer Self-Checkout in Hotels, Telefonbanking und Dienstleistungen, die der Kunde über das Internet bezieht (z.B. Onlinebanking) werden in den letzten Jahren zunehmend von Unternehmen genutzt, um den kostenintensiven,...
Persistent link: https://www.econbiz.de/10010308146
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A blueprinting approach to service innovation in private educational institutions
Kim, Youn Sung; Lee, DonHee; Cha, Ju hang - In: International Journal of Quality Innovation 3 (2017) 2, pp. 1-11
This study proposes an efficient service delivery system using a blueprinting approach to service innovation in private … strategies for service innovation. By continuously improving information sharing, service encounters are expected to enhance …
Persistent link: https://www.econbiz.de/10011808321
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Selectivity in search strategies for innovation: from incremental to radical, from manufacturing to services
Köhler, Christian; Sofka, Wolfgang; Grimpe, Christoph - 2009
The shift towards more open and interconnected innovation activities has been a major topic of recent academic and … universities, to increase the effectiveness of their innovation activities. Hence, management needs to define search strategies for … that search strategies driven by science, suppliers and the product market will contribute differently to innovation …
Persistent link: https://www.econbiz.de/10010299468
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Targeted advertising in magazine markets
Chandra, Ambarish; Kaiser, Ulrich - 2010
We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...
Persistent link: https://www.econbiz.de/10010302598
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E-Commerce im Luxusmarkensegment: Die Sicht deutscher Kundinnen am Beispiel Chanel
Holthaus, Lina; Horn, Carmen; Perret, Jens K. - 2020
Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...
Persistent link: https://www.econbiz.de/10014565215
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Wirkung von Dark Patterns auf die Customer Experience und das Vertrauen der Generation Y
Pörtner, Max; Weber, Carsten; FOM Hochschule für … - 2023
Dark Patterns sind Designmuster, die auf Webseiten oder auch in mobilen Applikationen verwendet werden. Sie sollen Menschen dazu bringen, entgegen dem ursprünglich intendierten Verhalten, bestimmte Aktionen oder Handlungen auszuführen, um beispielsweise etwas zu kaufen. Dark Patterns sind in...
Persistent link: https://www.econbiz.de/10014000478
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Is innovative firm behavior correlated with age and gender composition of the workforce? Evidence from a new type of data for German enterprises
Pfeifer, Christian; Wagner, Joachim - 2012
development (R&D)) for a large representative sample of enterprises from manufacturing industries in Germany using unique newly …
Persistent link: https://www.econbiz.de/10010294455