-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …

simultaneously choose whether to advertise or not. Advertising increases the own immediate sales, but may also cause an externality …

communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …

We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … heterogeneity in advertising costs. Firms whose advertising is more salient and therefore raise attention more easily charge lower …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

–averse consumers’ willingness to pay by product information in the form of informative advertising rather than by prices. We find that … attributes—is disclosed, and that partial information disclosure is the optimal mode of advertising for a monopolistic firm. This …

Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial …