precise picture of complete market mechanisms before they can set up an appropriate marketing strategy to react. We aim to … process, recent marketing research in this area has not explicitly accounted for the mechanisms that occur within the … empirical study focuses on the effect of exchange rate variations on strategic marketing variables of a selected fast moving …

success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part – consistency of the marketing strategy- it is important to initially understand consumers’ behaviour …

, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business … at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks …

marketing industry of how to benefit from them. … Vergleich zu den Budgets innerhalb den Ländern der ersten Welt in der Regel erheblich geringer ausfallen. Der vorliegende …

book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …