The access to foreign knowledge via service imports fosters the success of innovations in Germany. The probability of … decade, Germany witnessed a notable surge in the importation of knowledge services, with the value of such imports more than … doubling from $16,949 million in 2010 to $46,392 million in 2022. Moreover, Germany's focus on the European Union as a trade …

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

marketing industry of how to benefit from them. …

Germany, this is the first paper empirically analyzing whether both types of enterprise software foster innovation in the …