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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship

Lee, Jung-Yong; Jin, ChangHyun - In: Global Business & Finance Review (GBFR) 24 (2019) 1, pp. 27-43

Persistent link: https://www.econbiz.de/10012286670

Determinants of brand loyalty in the apparel industry: A developing country perspective

Ledikwe, Aobakwe - In: Cogent Business & Management 7 (2020) 1, pp. 1-18

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive quantitative design was followed, and data were collected from respondents using a self-administered questionnaire. A structured equation modelling technique was used to validate...

Persistent link: https://www.econbiz.de/10012657177

Understanding effective factors affecting brand equity

Gilitwala, Bhumiphat; Nag, Amit Kumar - In: Cogent Business & Management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...

Persistent link: https://www.econbiz.de/10014505403

Predictors and outcome of customer satisfaction: Moderating effect of social trust and corporate social responsibility

Javed, Sara; Rashidin, Md. Salamun; Wang, Jian - In: Future Business Journal 7 (2021) 1, pp. 1-18

The study is to present an integrative model of predictors and outcome of customer satisfaction in the fast food sector of Pakistan and also examine its effects. Moreover, we also examined the contingent effect of social trust and corporate social responsibility (CSR) on the relationship between...

Persistent link: https://www.econbiz.de/10012664358

The model development of industrial brand loyalty: Assessing the rational and emotional aspects as antecedents of loyalty

Samudro, Andreas; Susanti, Vonny - In: Cogent Business & Management 8 (2021) 1, pp. 1-27

The purpose of the study is to develop a brand loyalty model with perspectives from rational and emotional aspects. The research investigates the relevant antecedents of the brand loyalty model with the respondents from various industries in the chemical emulsion market. The research is a...

Persistent link: https://www.econbiz.de/10014001636

Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung

Körnert, Jan; Wolf, Cornelia - 2002

werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit …

Persistent link: https://www.econbiz.de/10010305689

Lack of pupils in German riding schools? A causal-analytical consideration of customer satisfaction in children and adolescents

Kayser, Maike; Gille, Claudia; Suttorp, Katrin; … - 2012

Not only the horse as a living creature, but also equestrian sport, has a positive influence on the general upbringing and development of young people. Although equestrian sport still exerts a strong fascination, it is becoming more difficult to inspire young people to take part in this...

Persistent link: https://www.econbiz.de/10010307734

Kundenerfahrung als Forschungsgegenstand im Marketing - Konzeptionalisierung, Operationalisierung und empirische Befunde

Bruhn, Manfred; Mayer-Vorfelder, Matthias - 2011

positiv auf Kundenzufriedenheit und -bindung auswirkt und durch zwei Dimensionen an Determinanten – funktional und emotional … – bestimmt wird. Zudem zeigt sich, dass sich funktionale Erlebnistreiber positiv auf Kundenerlebnis und Kundenzufriedenheit … auswirken, wohingegen emotionale Erlebnistreiber nur dann die Kundenzufriedenheit steigern, wenn mit diesen aus Kundensicht auch …

Persistent link: https://www.econbiz.de/10011390654

Kundenerfahrung als Forschungsgegenstand im Marketing: Konzeptionalisierung, Operationalisierung und empirische Befunde

Bruhn, Manfred; Mayer-Vorfelder, Matthias - 2011

sich das Kundenerlebnis positiv auf Kundenzufriedenheit und -bindung auswirkt und durch zwei Dimensionen an Determinanten … Kundenzufriedenheit auswirken, wohingegen emotionale Erlebnistreiber nur dann die Kundenzufriedenheit steigern, wenn mit diesen aus …

Persistent link: https://www.econbiz.de/10011428810

Sustainability, Digital Transformation and Fintech: The New Challenges of the Banking Industry

Pérez, Andrea (contributor) - 2021

In the current competitive scenario, the banking industry must contend with multiple challenges tied to regulations, legacy systems, disruptive models/technologies, new competitors, and a restive customer base, while simultaneously pursuing new strategies for sustainable growth. Banking...

Persistent link: https://www.econbiz.de/10014323783

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