, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business … at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks …

specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing … are ethical controversies. Building on the literature on AI ethics, the authors systematically scrutinize the ethical … challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between …

precise picture of complete market mechanisms before they can set up an appropriate marketing strategy to react. We aim to … process, recent marketing research in this area has not explicitly accounted for the mechanisms that occur within the … empirical study focuses on the effect of exchange rate variations on strategic marketing variables of a selected fast moving …

supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …

that have relatively similar backgrounds and tax systems: Australia, Canada, New Zealand, the UK, and the US. The first …