emerging and developing countries. This fact is surprising considering the background of relatively low local advertising … marketing industry of how to benefit from them. …

In the market where inattentive buyers can fail to notice some feasible choices, the key role of marketing is to make … buyers aware of products. However, the effective marketing strategy is often subtle since marketing tactics can make buyers … cautious. This paper provides a framework to analyze an effective marketing strategy to persuade an inattentive buyer in an …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

Schluss werden geeignete Computerprogramme benannt und Möglichkeiten des Einsatzes der MDS im Marketing kurz vorgetragen. In … möglich. Teil 2 wird dann die Anwendung der MDS in den verschiedenen Bereichen des Marketing, wie bspw. Analyse des Images … scaling (MDS)'. These methods play a significant role in professional marketing. The article begins with some examples and …