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Sustainable food consumption in China and India
von Meyer-Höfer, Marie; Juarez Tijerino, Andrea Maria; … - 2015
This study examines sustainable food consumption in China and India, based on online consumer survey data. It explores …
Persistent link: https://www.econbiz.de/10010491296
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Effect of situational factors on store format choice behaviour in food and grocery retailing in India: Multiple discriminant analysis
Jayasankaraprasad, Cherukuri - In: IBSU Scientific Journal (IBSUSJ) 4 (2010) 2, pp. 5-33
stores supermarkets and hypermarkets in the fast growing food and grocery retailing in India. The study is purely based on …-disguised questionnaire from sixty different food and grocery stores from twin cities of Secunderabad and Hyderabad in Andhra Pradesh in India … published academic literature and empirical findings relating to store format choice behaviour in grocery retailing in India …
Persistent link: https://www.econbiz.de/10010280583
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Análise do potencial de crescimento das exportações agropecuárias Brasileiras nos mercados dos Estados Unidos e da Índia
Freitas, Rogério Edivaldo - 2015
United States and India represent trade partners with strong demand for Brazilian food or interesting potential for … agricultural exports. Results based on identifying products in which USA or India were leader or intermediate markets in buying … sugar cane deserve attention. At the same time, India demands a smaller number of Brazilian agricultural products. This …
Persistent link: https://www.econbiz.de/10011372172
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Challenges in the Creative Process within Romanian Advertising Agencies: Obstacles and Solutions
Moraru (Buga-Moraru), Mădălina - 2018
The creative industry daily faces genuine challenges in their work when it comes to advertising and meeting client's demands. Besides, technology and the necessity of updating creativity resources urge on new approaches during campaigns, at least in creative department. Extrinsic and intrinsic...
Persistent link: https://www.econbiz.de/10011920431
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Behind the aid brand: Distinguishing between development finance and assistance
Copestake, James - 2013
different suppliers, users, channels, products and brands. More specifically, it suggests drawing a stronger distinction between …
Persistent link: https://www.econbiz.de/10011430199
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Geographies of dissociation: Value creation, ‘dark’ places, and ‘missing’ links
Ibert, Oliver; Hess, Martin; Kleibert, Jana; Müller, Felix - In: Dialogues in Human Geography 9 (2019) 1, pp. 43-63
In this article, we seek to contribute to cultural-economic geography debates on the social construction of economic value. We widen the focus on already well-studied associations between branded commodities and other entities representing nonmonetary values by also considering what we refer to...
Persistent link: https://www.econbiz.de/10012182858
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Global giants and local stars: How changes in brand ownership affect competition
Alviarez, Vanessa; Head, Keith; Mayer, Thierry - 2021
to the performance of brands. On average, foreign ownership tends to raise costs and lower appeal. Using the estimated …
Persistent link: https://www.econbiz.de/10012604831
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The impact of brand use on innovation performance: Empirical results for Germany
Crass, Dirk - 2014
The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To achieve this objective most efficiently, firms strengthen their technological capabilities, acquire external knowledge in a number of different ways, and optimize their...
Persistent link: https://www.econbiz.de/10010460705
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Demonstrations and price competition in new product release
Boleslavsky, Raphael; Cotton, Christopher; Gurnani, Haresh - 2015
We incorporate product demonstrations into a game theoretic model of firm price competition. Demonstrations may include product samples, trials, return policies, reviews, or any other means by which a firm allows consumers to learn about their value for a new product. In our model,...
Persistent link: https://www.econbiz.de/10011380832
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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro; Soberman, David A. - 2013
Our objective is to understand how a firm's product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is affected...
Persistent link: https://www.econbiz.de/10010352077