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The overall purpose of this Behavioural Study on the Transparency of Online Platforms is to understand the impact of enhanced transparency on consumer trust and behaviour in searching and selecting goods and services on online platforms in three specific areas: Area #1: The general criteria used...
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One way to prepare for EU membership is not just to learn all the EU rules, but also to look at how other countries have coped with the demands of membership and learn from their successes and failures. In essence, preparation for membership requires a sort of risk analysis and market research....
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GfK, the German-based market research company, transformed itself into an SE in 2009. Management saw the change as reflecting GfK’s international perspectives and structure, although it also had the side effect of avoiding a major change in the composition of the supervisory board. The...
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experiment consisting of a ‘‘stay or switch” exercise and a comprehension test of bills and marketing material; a mystery …
Persistent link: https://www.econbiz.de/10011998852
Das Barometer zu den Verbrauchermärkten 2016 bietet auf der Grundlage von Daten, die im Jahr 2015 erhoben wurden, einen Überblick darüber, wie die Bürgerinnen und Bürger der EU die Leistung wichtiger Waren-und Dienstleistungsmärkte der Verbraucher beurteilen. Das Barometer dient zur...
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