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HOW MARKET LEADERS KEEP THEIR EDGE
Treacy, Michael; Wiersema, Fred - In: Fortune 131 (1995) 2, pp. 88-101
Persistent link: https://www.econbiz.de/10006216550
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The Ties That Bind - Information systems give clues as to customer preferences, but author Fred Wiersema says a human touch is required in learning what people really want
Wiersema, Fred - In: Banking strategies : management insights in financial … 75 (1999) 1, pp. 32-37
Persistent link: https://www.econbiz.de/10005970114
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How market leaders keep their edge
Treacy, Michael; Wiersema, Fred - In: Operations research, Management science : OR MS ; the … 35 (1995) 5, pp. 483-486
Persistent link: https://www.econbiz.de/10006532461
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HOW MARKET LEADERS KEEP THEIR EDGE
Treacy, Michael; Wiersema, Fred - In: Fortune international 131 (1995) 2, pp. 52-59
Persistent link: https://www.econbiz.de/10006488615
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CHAMPY'S RX: REENGINEER THYSELF
Champy, Jim; Treacy, Michael; Wiersema, Fred - In: Chemical week 156 (1995) 6, pp. 52-55
Persistent link: https://www.econbiz.de/10007212763
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Customer Scarcity - Each buying decision is a contest to be won
Wiersema, Fred - In: Executive excellence : the magazine of personal … 18 (2001) 11, pp. 6
Persistent link: https://www.econbiz.de/10007111548
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La discipline des leaders du marché : choisir vos clients, recentrer vos efforts, dominer vos marchés
Treacy, Michael; Wiersema, Fred - In: Revue française du marketing (1999) 173-174, pp. 21-26
Persistent link: https://www.econbiz.de/10007923681
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The B2B Agenda: The current state of B2B marketing and a look ahead
Wiersema, Fred - In: Industrial marketing management : the international … 42 (2013) 4, pp. 470-488
Persistent link: https://www.econbiz.de/10010121635