The Ties That Bind - Information systems give clues as to customer preferences, but author Fred Wiersema says a human touch is required in learning what people really want
| Year of publication: |
1999
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| Authors: | Wiersema, Fred |
| Published in: |
Banking strategies : management insights in financial services. - Chicago, Ill. : BAI, ISSN 1049-1775, ZDB-ID 13442399. - Vol. 75.1999, 1, p. 32-37
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