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Freiden, Jon B.
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The generality-specificity issue in consumer innovativeness research
Goldsmith, Ronald E.
;
Freiden, Jon B.
;
Eastman, …
- In:
Technovation : the international journal of …
15
(
1995
)
10
,
pp. 601-612
Persistent link: https://www.econbiz.de/10006863322
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Have it your way: consumer attitudes toward personalized marketing
Goldsmith, Ronald E.
;
Freiden, Jon B.
- In:
Marketing intelligence & planning
22
(
2004
)
2-3
,
pp. 228-239
Persistent link: https://www.econbiz.de/10006963560
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Have it your way: consumer attitudes toward personalized marketing
Goldsmith, Ronald E.
;
Freiden, Jon B.
- In:
Marketing intelligence & planning
22
(
2004
)
2
,
pp. 228-239
Persistent link: https://www.econbiz.de/10006964340
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