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8
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Miles, Morgan P.
29
Munilla, Linda S.
8
White, John B.
8
Covin, Jeffrey G.
5
Darroch, Jenny
4
Wise, Spence L.
3
Kasouf, Chickery J.
2
Miles, Morgan
2
Morrish, Sussie C.
2
Shepherd, C. David
2
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1
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1
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Journal of business ethics : JOBE
5
Journal of research in marketing and entrepreneurship : JRME
3
Entrepreneurship, theory and practice : ET & P
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of management
2
Journal of professional services marketing
2
The journal of applied business research
2
Business and society review : a quarterly forum on the role of business in a free society
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Innovation : management, policy & practice ; the international journal for innovation research, commercialization, policy analysis and best practice
1
International marketing review
1
Journal of advertising research
1
Journal of business & economics research
1
Journal of education for business
1
Journal of strategic marketing
1
Marketing research : a magazine of management and applications
1
Research in finance
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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OLC EcoSci
ECONIS (ZBW)
72
Other ZBW resources
21
RePEc
8
EconStor
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Commentary: Setting socially irresponsible marketing objectives: A comment on a "quality of life approach"
Miles, Morgan P.
;
White, John B.
- In:
European journal of marketing : EJM
32
(
1998
)
5-6
,
pp. 413-418
Persistent link: https://www.econbiz.de/10006098618
Saved in:
2
The Financial Implications of Advertising as an Investment
White, John B.
;
Miles, Morgan P.
- In:
Journal of advertising research
36
(
1996
)
4
,
pp. 43-54
Persistent link: https://www.econbiz.de/10006531347
Saved in:
3
AACSB International and the management of its brand: implications for the future
White, John B.
;
Miles, Morgan P.
;
Levernier, William
- In:
The journal of management development
28
(
2009
)
5
,
pp. 407-413
Persistent link: https://www.econbiz.de/10008253084
Saved in:
4
The investment management of promotion expenditures
White, John B.
;
Miles, Morgan P.
;
Levernier, William B.
- In:
Research in finance
17
(
1999
),
pp. 191-199
Persistent link: https://www.econbiz.de/10009943464
Saved in:
5
Advertising Budgeting Practices in Agribusiness: The Case of Farmer Cooperatives
Miles, Morgan P.
;
White, John B.
;
Munilla, Linda S.
- In:
Industrial marketing management : the international …
26
(
1997
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10006318334
Saved in:
6
A Tax Perspective of Professional Services Marketing: The Acquisition of Customer Based Intangibles
Wise, Spence L.
;
Miles, Morgan P.
;
White, John B.
- In:
Journal of professional services marketing
12
(
1995
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10007079433
Saved in:
7
Power, Channel Structure and Interfirm Influence Strategy
Miles, Morgan P.
;
White, John B.
;
Arnold, Danny R.
- In:
International journal of management
11
(
1994
)
4
,
pp. 870-878
Persistent link: https://www.econbiz.de/10007013139
Saved in:
8
'GOOD SCIENCE'
Dillon, William R.
;
White, John B.
;
Rao, Vithala R.
; …
- In:
Marketing research : a magazine of management and …
9
(
1997
)
4
,
pp. 22-31
Persistent link: https://www.econbiz.de/10007128287
Saved in:
9
Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
Morrish, Sussie
;
Miles, Morgan
;
Deacon, Jonathan
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 303-317
Persistent link: https://www.econbiz.de/10008440107
Saved in:
10
Measuring Entrepreneurship in Business Schools
Hazeldine, Mary
;
Miles, Morgan
- In:
Journal of education for business
82
(
2007
)
4
,
pp. 234-240
Persistent link: https://www.econbiz.de/10007728228
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