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Resource-advantage theory : an...
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Hunt, Shelby D.
63
Arnett, Dennis B.
8
Madhavaram, Sreedhar
5
Morgan, Robert M.
5
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2
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2
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Journal of marketing
9
AMS review : official publication of the Academy of Marketing Science
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of the Academy of Marketing Science
6
The journal of business & industrial marketing
5
European journal of marketing : EJM
4
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing management : MM
3
Journal of historical research in marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Academy of Management journal : AMJ
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Journal of economic issues : jei
1
Journal of marketing education : JME
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing theory
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
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Review of marketing research
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The journal of supply chain management : a global review of purchasing and supply
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OLC EcoSci
ECONIS (ZBW)
122
RePEc
12
USB Cologne (EcoSocSci)
5
EconStor
2
Other ZBW resources
1
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The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
2
,
pp. 61-73
Persistent link: https://www.econbiz.de/10010148465
Saved in:
2
Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 95-98
Persistent link: https://www.econbiz.de/10010082235
Saved in:
3
Developing successful theories in marketing : insights from resource-advantage theory
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 72-84
Persistent link: https://www.econbiz.de/10010082239
Saved in:
4
Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10010082251
Saved in:
5
On the intersection of marketing history and marketing theory
Hunt, Shelby D.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 483-489
Persistent link: https://www.econbiz.de/10009870772
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6
Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10009890140
Saved in:
7
The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10009890184
Saved in:
8
Marketing as a profession: on closing stakeholder gaps
Hunt, Shelby D.
- In:
European journal of marketing : EJM
36
(
2002
)
3
,
pp. 305-312
Persistent link: https://www.econbiz.de/10006087970
Saved in:
9
Determining marketing strategy: A cybernetic systems approach to scenario planning
Morgan, Robert E.
;
Hunt, Shelby D.
- In:
European journal of marketing : EJM
36
(
2002
)
4
,
pp. 450-478
Persistent link: https://www.econbiz.de/10006087994
Saved in:
10
Commentary: A General Theory of Competition issues, answers and an invitation
Hunt, Shelby D.
- In:
European journal of marketing : EJM
35
(
2001
)
5-6
,
pp. 524-548
Persistent link: https://www.econbiz.de/10006090843
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