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La management d'une servuction <<on line>>: quelles caractéristiques et implications pour le marketing?
Sabadie, William
;
Vernette, Eric
- In:
Revue gestion 2000 : actualités perfectionnements
22
(
2005
)
6
,
pp. 171-196
Persistent link: https://www.econbiz.de/10006641933
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Les courants du marketing: analyse et évaluation
Vernette, Eric
- In:
Gestion 2000
18
(
2001
)
4
,
pp. 17-46
Persistent link: https://www.econbiz.de/10006657804
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