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Tapp, Alan
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Hughes, Tim
5
Hughes, Rebecca
2
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European journal of marketing : EJM
4
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1
Future Marketers: Future Curriculum: Future Shock?
Evans, Martin
;
Nancarrow, Clive
;
Tapp, Alan
;
Stone, Merlin
- In:
Journal of marketing management : MM
18
(
2002
)
5-6
,
pp. 579-596
Persistent link: https://www.econbiz.de/10006973497
Saved in:
2
A conceptual model for public relations in museums
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10008378581
Saved in:
3
Why "soft science" is the key to regaining leadership in marketing knowledge
Tapp, Alan
;
Hughes, Tim
- In:
European journal of marketing : EJM
42
(
2008
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10007993434
Saved in:
4
Achieving effective academic-practitioner knowledge exchange in marketing
Hughes, Tim
;
Tapp, Alan
;
Hughes, Rebecca
- In:
Journal of marketing management : MM
24
(
2008
)
1-2
,
pp. 221
Persistent link: https://www.econbiz.de/10007919313
Saved in:
5
The changing face of marketing academia: What can we learn from commercial market research and practitioners?
Tapp, Alan
- In:
European journal of marketing : EJM
38
(
2004
)
5
,
pp. 492-499
Persistent link: https://www.econbiz.de/10006080455
Saved in:
6
From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters
Tapp, Alan
;
Clowes, Jeff
- In:
European journal of marketing : EJM
36
(
2002
)
11
,
pp. 1248-1269
Persistent link: https://www.econbiz.de/10006085891
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7
Why practitioners don't read our articles and what we should do about it
Tapp, Alan
- In:
The marketing review
5
(
2005
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10006016635
Saved in:
8
Achieving effective academic/practitioner knowledge exchange in marketing
Hughes, Tim
;
Tapp, Alan
;
Hughes, Rebecca
- In:
Journal of marketing management : MM
24
(
2008
)
1
,
pp. 221-241
Persistent link: https://www.econbiz.de/10008416642
Saved in:
9
Social marketing and social influences: Using social ecology as a theoretical framework
Collins, Katie
;
Tapp, Alan
;
Pressley, Ashley
- In:
Journal of marketing management : MM
26
(
2010
)
13
,
pp. 1181-1201
Persistent link: https://www.econbiz.de/10008744928
Saved in:
10
A call to arms for applied marketing academics
Tapp, Alan
- In:
Marketing intelligence & planning
22
(
2004
)
5
,
pp. 579
Persistent link: https://www.econbiz.de/10006962427
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