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Ailawadi, Kusum L.
20
Neslin, Scott A.
6
Harlam, Bari A.
5
Farris, Paul W.
3
Harlam, Bari
3
Krishna, Aradhna
3
Lehmann, Donald R.
3
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2
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2
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2
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2
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Journal of marketing
6
Journal of retailing
6
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
MSI reports : working paper series
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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OLC EcoSci
ECONIS (ZBW)
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1
An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share
Ailawadi, Kusum L.
;
Harlam, Bari
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 147-165
Persistent link: https://www.econbiz.de/10005929502
Saved in:
2
Practice Prize Report-Quantifying and Improving Promotion Effectiveness at CVS
Ailawadi, Kusum L.
;
Harlam, Bari A.
;
César, Jacques
; …
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
4
,
pp. 566-575
Persistent link: https://www.econbiz.de/10007870868
Saved in:
3
Findings-Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10008281498
Saved in:
4
Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics
Ailawadi, Kusum L.
;
Harlam, Bari A.
;
César, Jacques
; …
- In:
Journal of marketing research : JMR
43
(
2006
)
4
,
pp. 518-535
Persistent link: https://www.econbiz.de/10007301096
Saved in:
5
The manufacturer-retailer-consumer triad: differing perceptions regarding price promotions
Moreau, Page
;
Krishna, Aradhna
;
Harlam, Bari
- In:
Journal of retailing
77
(
2001
)
4
,
pp. 547-570
Persistent link: https://www.econbiz.de/10006618395
Saved in:
6
Enhanced active choice: A new method to motivate behavior change
Keller, Punam Anand
;
Harlam, Bari
;
Loewenstein, George
; …
- In:
Journal of consumer psychology : the official journal …
21
(
2011
)
4
,
pp. 376-384
Persistent link: https://www.econbiz.de/10009332962
Saved in:
7
Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle
Harlam, Bari A.
;
Krishna, Aradhna
;
Lehmann, Donald R.
; …
- In:
Journal of business research : JBR
33
(
1995
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10006742245
Saved in:
8
Modeling Consumers' Choices of Multiple Items
Harlam, Bari A.
;
Lodish, Leonard M.
- In:
Journal of marketing research : JMR
32
(
1995
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10006679931
Saved in:
9
Market share and ROI: Observing the effect of unobserved variables
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
- In:
International journal of research in marketing : IJRM ; …
16
(
1999
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10006196036
Saved in:
10
Revenue Premium as an Outcome Measure of Brand Equity
Ailawadi, Kusum L.
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Journal of marketing
67
(
2003
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10005931543
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