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Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons
Nysveen, Herbjørn; Pedersen, Per E.; Thorbjørnsen, Helge - In: Journal of the Academy of Marketing Science 33 (2005) 3, pp. 330-346
Persistent link: https://www.econbiz.de/10006149761
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Categorizing networked services: The role of intrinsic-, user network- and complement network attributes
Thorbjørnsen, Helge; Pedersen, Per E.; Nysveen, Herbjørn - In: European journal of marketing : EJM 43 (2009) 3, pp. 371-397
Persistent link: https://www.econbiz.de/10008237709
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"This is who i am": Identity expressiveness and the theory of planned behavior
Thorbjørnsen, Helge; Pedersen, Per E.; Nysveen, Herbjørn - In: Psychology & marketing 24 (2007) 9, pp. 763-786
Persistent link: https://www.econbiz.de/10007761341
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An exploratory study of customers' perception of company web sites offering various interactive applications: moderating effects of customers' Internet experience
Nysveen, Herbjørn; Pedersen, Per E. - In: Decision support systems : DSS ; the international journal 37 (2004) 1, pp. 137-150
Persistent link: https://www.econbiz.de/10006165991
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Behavioral Effects of Using Software Agents for Product and Merchant Brokering: An Experimental Study of Consumer Decision-Making
Pedersen, Per E. - In: International journal of electronic commerce : IJEC 5 (2000) 1, pp. 125
Persistent link: https://www.econbiz.de/10006042934
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Search mode and purchase intention in online shopping behaviour
Nysveen, Herbjoern; Pedersen, Per E. - In: International journal of internet marketing and … 2 (2005) 4, pp. 288-306
Persistent link: https://www.econbiz.de/10008115874
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The influence of media on advertising effectiveness: A comparison of internet, posters and radio
Nysveen, Herbjørn; Breivik, Einar - In: International journal of market research : JMRS ; the … 47 (2005) 4, pp. 383-406
Persistent link: https://www.econbiz.de/10006691940
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Regular paper - Drivers of intention to revisit the websites of well-known companies
Supphellen, Magne; Nysveen, Herbjørn - In: International journal of market research : JMRS ; the … 43 (2001) 3, pp. 341-352
Persistent link: https://www.econbiz.de/10006696563
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Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions
Nysveen, Herbjørn; Pedersen, Per E; Skard, Siv - In: The journal of brand management : an international journal 20 (2013) 5, pp. 404-423
Persistent link: https://www.econbiz.de/10010100156
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Consumer brand relationships: an investigation of two alternative models
Breivik, Einar; Thorbjørnsen, Helge - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 443-472
Persistent link: https://www.econbiz.de/10008146672