Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions
Year of publication: |
2013
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Authors: | Nysveen, Herbjørn ; Pedersen, Per E ; Skard, Siv |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2013, 5 (27.4.), p. 404-423
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