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The price advantage
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Marketing management : a quarterly business management publication of the American Marketing Association
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Pricing Gets Creative - It takes more than absolute price levels to drive customer behaviors and perceptions.
Roegner, Eric V.
;
Marn, Michael V.
;
Zawada, Craig C.
- In:
Marketing management : a quarterly business management …
14
(
2005
)
1
,
pp. 25-31
Persistent link: https://www.econbiz.de/10007228364
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GUEST ARTICLES - A Customer-Friendly Pricing Policy After the Merger
Zawada, Craig C.
- In:
Mergers & acquisitions
36
(
2001
)
1
,
pp. 40-43
Persistent link: https://www.econbiz.de/10006279744
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