Pricing Gets Creative - It takes more than absolute price levels to drive customer behaviors and perceptions.
Year of publication: |
2005
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Authors: | Roegner, Eric V. ; Marn, Michael V. ; Zawada, Craig C. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 14.2005, 1, p. 25-31
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