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Blattberg, Robert C.
9
Sen, Subrata K.
4
Deighton, John
2
Fox, Edward J.
2
Narasimhan, Chakravarthi
2
Putsis Jr, William P.
2
Rossi, Peter E.
2
Thomas, Jacquelyn S.
2
Balasubramanian, Sridhar
1
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1
Briesch, Richard A.
1
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1
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1
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1
Hansen, Karsten T.
1
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1
Kim, Byong-Do
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing research : JMR
2
Applied economics
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of business research : JBR
1
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1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
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OLC EcoSci
ECONIS (ZBW)
46
RePEc
23
USB Cologne (EcoSocSci)
6
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1
Promotional Elasticities and Category Characteristics
Narasimhan, Chakravarthi
;
Neslin, Scott A.
;
Sen, Subrata K.
- In:
Journal of marketing
60
(
1996
)
2
,
pp. 17-30
Persistent link: https://www.econbiz.de/10005988384
Saved in:
2
Quantifying the Competitive Impact of a New Entrant
Geisel, Martin S.
;
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
Journal of business research : JBR
26
(
1993
)
3
,
pp. 263
Persistent link: https://www.econbiz.de/10006746733
Saved in:
3
Mixing Behavior in Cross-Country Diffusion
Putsis Jr, William P.
;
Balasubramanian, Sridhar
; …
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
4
,
pp. 354-369
Persistent link: https://www.econbiz.de/10006921486
Saved in:
4
Should NFL blackouts be banned?
Putsis Jr, William P.
;
Sen, Subrata K.
- In:
Applied economics
32
(
2000
)
12
,
pp. 1495-1508
Persistent link: https://www.econbiz.de/10007674688
Saved in:
5
Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter
Singh, Vishal P.
;
Hansen, Karsten T.
;
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10007376826
Saved in:
6
Boekbesprekingen - Customer Equity
Blattberg, Robert C.
;
Getz, Gary
;
Thomas, Jacquelyn S.
; …
- In:
M & O : tijdschr. voor organisatiekunde en sociaal beleid
56
(
2002
)
3
,
pp. 80-83
Persistent link: https://www.econbiz.de/10006034273
Saved in:
7
MANAGE MARKETING BY THE CUSTOMER EQUITY TEST
Blattberg, Robert C.
;
Deighton, John
- In:
Harvard business review : HBR
74
(
1996
)
4
,
pp. 136-145
Persistent link: https://www.econbiz.de/10005987047
Saved in:
8
Recapturing Lost Customers
Thomas, Jacquelyn S.
;
Blattberg, Robert C.
;
Fox, Edward J.
- In:
Journal of marketing research : JMR
41
(
2004
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10006648039
Saved in:
9
How Promotions Work
Blattberg, Robert C.
;
Briesch, Richard
;
Fox, Edward J.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G122
Persistent link: https://www.econbiz.de/10006936049
Saved in:
10
Modeling the distribution of price sensitivity and implications for optimal retail pricing
Kim, Byung-Do
;
Blattberg, Robert C.
;
Rossi, Peter E.
- In:
Operations research, Management science : OR MS ; the …
35
(
1995
)
5
,
pp. 527-528
Persistent link: https://www.econbiz.de/10006532447
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