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An Empirical Test of Optimal Respondent Weighting in Conjoint Analysis
Green, Paul E.; Krieger, Abba M.; Schaffer, Catherine M. - In: Journal of the Academy of Marketing Science 21 (1993) 4, pp. 345-352
Persistent link: https://www.econbiz.de/10006156007
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Book Reviews - Featuring a Special Essay
Green, Paul E. - In: Journal of marketing 65 (2001) 3, pp. 104
Persistent link: https://www.econbiz.de/10005948224
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Individualized Hybrid Models for ConJoint Analysis
Green, Paul E.; Krieger, Abba M. - In: Management science : journal of the Institute for … 42 (1996) 6, pp. 850-867
Persistent link: https://www.econbiz.de/10006102679
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A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.; Green, Paul E. - In: European journal of operational research : EJOR 170 (2006) 3, pp. 935-949
Persistent link: https://www.econbiz.de/10006641023
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Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Research Methodology
Green, Paul E. - In: Journal of marketing research : JMR 42 (2005) 3, pp. 254
Persistent link: https://www.econbiz.de/10006643246
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Cluster-based market segmentation: Some further comparisons of alternative approaches
Green, Paul E.; Schaffer, Catherine M. - In: Journal of the Market Research Society : JMRS 40 (1998) 2, pp. 155-164
Persistent link: https://www.econbiz.de/10006700850
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A comparison of alternative approaches to cluster-based market segmentation
Green, Paul E.; Krieger, Abba M. - In: Journal of the Market Research Society : JMRS 37 (1995) 3, pp. 221-240
Persistent link: https://www.econbiz.de/10006708169
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A simple approach to target market advertising strategy
Green, Paul E.; Krieger, Abba M. - In: Journal of the Market Research Society : JMRS 35 (1993) 2, pp. 161-170
Persistent link: https://www.econbiz.de/10006712880
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The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Green, Paul E.; Johnson, Richard M.; Neal, William D. - In: Journal of marketing research : JMR 40 (2003) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10006651499
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A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering
Chaturvedi, Anil; Carrol, J.Douglas; Green, Paul E.; … - In: Journal of marketing research : JMR 34 (1997) 3, pp. 370-377
Persistent link: https://www.econbiz.de/10006673516