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The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N. - In: Marketing theory 11 (2011) 4, pp. 503-505
Persistent link: https://www.econbiz.de/10009870768
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"Emerging markets are becoming core business for multinationals"
Sheth, Jagdish N.; Lee, You-cheong - In: Marketing Review St. Gallen : die neue … 29 (2012) 3, pp. 4-7
Persistent link: https://www.econbiz.de/10010003241
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The Resurgence of India: Triumph of Institutions Over Infrastructure?
Iyer, Gopalkrishnan R.; Sheth, Jagdish N.; Sharma, Arun - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10010018418
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II The Sages Speak: Invited Essays on Scholarly Research in Marketing - A Dangerous Divergence: Marketing and Society
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 1, pp. 160-162
Persistent link: https://www.econbiz.de/10007023542
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Marketing productivity: issues and analysis
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of business research : JBR 55 (2002) 5, pp. 349-362
Persistent link: https://www.econbiz.de/10006723909
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From international to integrated marketing
Sheth, Jagdish N. - In: Journal of business research : JBR 51 (2001) 1, pp. 5-10
Persistent link: https://www.econbiz.de/10006726725
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Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals
Naidu, G.M.; Parvatiyar, Atul; Sheth, Jagdish N.; … - In: Journal of business research : JBR 46 (1999) 3, pp. 207-218
Persistent link: https://www.econbiz.de/10006730182
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Web-based marketing - The coming revolution in marketing thought and strategy
Sharma, Arun; Sheth, Jagdish N. - In: Journal of business research : JBR 57 (2004) 7, pp. 696-702
Persistent link: https://www.econbiz.de/10006718544
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Differentiating goods and services retailing using form and possession utilities
Winsor, Robert D.; Sheth, Jagdish N.; Manolis, Chris - In: Journal of business research : JBR 57 (2004) 3, pp. 249-255
Persistent link: https://www.econbiz.de/10006719057
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Peter Drucker on marketing: an exploration of five tenets
Uslay, Can; Morgan, Robert E.; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10008210606