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Using the Madeline Hunter Direct Instruction Model to Improve Outcomes Assessments in Marketing Programs
Steward, Michelle D.; Martin, Gregory S.; Burns, Alvin C.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 128-140
Persistent link: https://www.econbiz.de/10008436747
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Research Burnout in Tenured Marketing Professors: An Empirical Investigation
Singh, Surendra N.; Bush, Ronald F. - In: Journal of marketing education : JME (1998), pp. 4-15
Persistent link: https://www.econbiz.de/10007355552
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An Evaluation of Services Provided by the Market Research Industry
Dawson, Scott; Bush, Ronald F.; Stern, Bruce - In: The service industries journal 14 (1994) 4, pp. 515-526
Persistent link: https://www.econbiz.de/10006347758
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The Antecedents of Preventive Health Care Behavior: An Empirical Study
Jayanti, Rama K.; Burns, Alvin C. - In: Journal of the Academy of Marketing Science 26 (1998) 1, pp. 6-15
Persistent link: https://www.econbiz.de/10006153394
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Changing tastes: the adoption of new food choices in post-reform China
Veeck, Ann; Burns, Alvin C. - In: Journal of business research : JBR 58 (2005) 5, pp. 644-652
Persistent link: https://www.econbiz.de/10006713920
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Children's influence in purchase decisions: a social power theory approach
Flurry, L.A.; Burns, Alvin C. - In: Journal of business research : JBR 58 (2005) 5, pp. 593-601
Persistent link: https://www.econbiz.de/10006713926
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“My Fifty Shoes Are All Different!” Exploring, Defining, and Characterizing Acquisitive Buying
Bose, Mousumi; Burns, Alvin C.; Garretson Folse, Judith Anne - In: Psychology & marketing 30 (2013) 7, pp. 614-631
Persistent link: https://www.econbiz.de/10010131853
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A Modified Scale for the Measurement of Communication-Evoked Mental Imagery
Babin, Laurie A.; Burns, Alvin C. - In: Psychology & marketing 15 (1998) 3, pp. 261-278
Persistent link: https://www.econbiz.de/10006993988
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Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes
Babin, Laurie A.; Burns, Alvin C. - In: Journal of advertising : official publication of the … 26 (1997) 3, pp. 33-44
Persistent link: https://www.econbiz.de/10008122338
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Consumer Risks and New Food Systems in Urban China
Veeck, Ann; Burns, Alvin C. - In: Journal of macromarketing : examining the interactions … 30 (2010) 3, pp. 222-238
Persistent link: https://www.econbiz.de/10008443804