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Customizing Management Training in Central and Eastern Europe: Mini-Shock Therapy
Gobeli, David H.; Przybylowski, Krzysztof; Rudelius, William - In: Business horizons 41 (1998) 3, pp. 61-72
Persistent link: https://www.econbiz.de/10006199500
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New Product Development Process: Stages and Successes in the Medical Products Industry
Rochford, Linda; Rudelius, William - In: Industrial marketing management : the international … 26 (1997) 1, pp. 67
Persistent link: https://www.econbiz.de/10006318330
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Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods
Kerin, Roger A.; Kalyanaram, Gurumurthy; Howard, Daniel J. - In: The journal of product innovation management : an … 13 (1996) 1, pp. 21-34
Persistent link: https://www.econbiz.de/10007316997
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Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Howard, Daniel J.; Kerin, Roger A. - In: Journal of marketing 70 (2006) 4, pp. 185-204
Persistent link: https://www.econbiz.de/10007278443
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MARKETING IN THE 21ST CENTURY - Revisiting Marketing's Lawlike Generalizations - "Revisiting Marketing's Lawlike Generalizations": A Comment
Kerin, Roger A.; Sethuraman, Raj - In: Journal of the Academy of Marketing Science 27 (1999) 1, pp. 101-104
Persistent link: https://www.econbiz.de/10006152997
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Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies
Kerin, Roger A.; Sethuraman, Raj - In: Journal of the Academy of Marketing Science 26 (1998) 4, pp. 260-273
Persistent link: https://www.econbiz.de/10006153098
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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.; Webster, Frederick E.; Steenkamp, … - In: Journal of marketing 69 (2005) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10005920866
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In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing
Kerin, Roger A. - In: Journal of marketing 60 (1996) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10005989534
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A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis
Sethuraman, Raj; Kerin, Roger A.; Cron, William L. - In: Journal of business research : JBR 58 (2005) 5, pp. 602-610
Persistent link: https://www.econbiz.de/10006713925
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Measurement and tracking of brand equity in the global marketplace: The PepsiCo experience
Kish, Paulette; Riskey, Dwight R.; Kerin, Roger A. - In: International marketing review 18 (2001) 1, pp. 91-96
Persistent link: https://www.econbiz.de/10006278335