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R&D Comes to Services: Bank of America's Pathbreaking Experiments - Unlike manufacturers, service companies have traditionally lacked rigorous processes for innovation. Service dev...
Thomke, Stefan - In: Harvard business review : HBR (2003), pp. 70-79
Persistent link: https://www.econbiz.de/10005935812
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Customers as Innovators: A New Way to Create Value - Fully understanding customers'needs is a costly and inexact process. Even when customers know precisely what they want, they of...
Thomke, Stefan; Hippel, Eric von - In: Harvard business review : HBR (2002), pp. 74-81
Persistent link: https://www.econbiz.de/10005941322
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Customers as Innovators: A New Way to Create Value - Fully understanding customers'needs is a costly and inexact process. Even when customers know precisely what they want, they of...
Thomke, Stefan; Hippel, Eric von - In: Harvard business review : HBR (2002), pp. 74-81
Persistent link: https://www.econbiz.de/10005943130
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Enlightened Experimentation: The New Imperative for Innovation
Thomke, Stefan - In: Harvard business review : HBR 79 (2001) 2, pp. 66-75
Persistent link: https://www.econbiz.de/10005952337
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IDEAS AT WORK CREATING - BREAKTHROUGHS AT 3M - 3M's Medical-Surgical Markets Division hadn't had a breakthrough product in almost a decade. Then a project team learned about the le...
Hippel, Eric Von; Thomke, Stefan; Sonnack, Mary - In: Harvard business review : HBR 77 (1999) 5, pp. 47-57
Persistent link: https://www.econbiz.de/10005965860
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Parallel and Sequential Testing of Design Alternatives
Loch, Christoph H.; Terwiesch, Christian; Thomke, Stefan - In: Management science : journal of the Institute for … 47 (2001) 5, pp. 663-678
Persistent link: https://www.econbiz.de/10006090697
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Sequential Testing in Product Development
Thomke, Stefan; Bell, David E. - In: Management science : journal of the Institute for … 47 (2001) 2, pp. 308-323
Persistent link: https://www.econbiz.de/10006091244
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Corporate Strategy - Agile Product Development: Managing Development Flexibility in Uncertain Environments
Thomke, Stefan; Reinertsen, Donald - In: California management review : CMR 41 (1998) 1, pp. 8-30
Persistent link: https://www.econbiz.de/10006628002
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D MODELING AND SYSTEMS ANALYSIS - Parallel and sequential testing of design alternatives - Dz:170
Loch, Christoph H.; Terwiesch, Christian; Thomke, Stefan - In: Operations research, Management science : OR MS ; the … 42 (2002) 2, pp. 185-188
Persistent link: https://www.econbiz.de/10006509787
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A: ORGANIZATION AND MANAGEMENT - Agile product development: Managing development flexibility in uncertain environments
Thomke, Stefan; Reinertsen, Donald - In: Operations research, Management science : OR MS ; the … 39 (1999) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10006518819