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Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format
Jaakkola, Elina; Renko, Maija - In: Journal of marketing management : MM 23 (2007) 3, pp. 327-347
Persistent link: https://www.econbiz.de/10008416695
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Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format
Jaakkola, Elina; Renko, Maija - In: Journal of marketing management : MM 23 (2007) 3-4, pp. 327-346
Persistent link: https://www.econbiz.de/10007901921
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Purchase decision-making within professional consumer services : organizational or consumer buying behaviour?
Jaakkola, Elina - In: Marketing theory 7 (2007) 1, pp. 93-108
Persistent link: https://www.econbiz.de/10009870654
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Problem solving within professional services: evidence from the medical field
Jaakkola, Elina; Halinen, Aino - In: International journal of service industry management : IJSIM 17 (2006) 5, pp. 409-429
Persistent link: https://www.econbiz.de/10007295679
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Value co-creation in solution networks
Jaakkola, Elina; Hakanen, Taru - In: Industrial marketing management : the international … 42 (2013) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10010074148
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Co-creating customer-focused solutions within business networks: a service perspective
Hakanen, Taru; Jaakkola, Elina - In: Journal of service management 23 (2012) 4, pp. 593-612
Persistent link: https://www.econbiz.de/10009998598
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Customer participation and value creation: a systematic review and research implications
Mustak, Mekhail; Jaakkola, Elina; Halinen, Aino - In: Managing service quality : MSQ ; an international journal 23 (2013) 4, pp. 341-359
Persistent link: https://www.econbiz.de/10010138729
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Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process
Aarikka-Stenroos, Leena; Jaakkola, Elina - In: Industrial marketing management : the international … 41 (2012) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10009830713
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Unraveling the practices of “productization” in professional service firms
Jaakkola, Elina - In: Scandinavian journal of management 27 (2011) 2, pp. 221-231
Persistent link: https://www.econbiz.de/10009015675
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The Effect of a Market Orientation, Entrepreneurial Orientation, and Technological Capability on Innovativeness: A Study of Young Biotechnology Ventures in the United States and in...
Renko, Maija; Carsrud, Alan; Brännback, Malin - In: Journal of small business management : JSBM ; a joint … 47 (2009) 3, pp. 331-369
Persistent link: https://www.econbiz.de/10008263817