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Holak, Susan L.
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Havlena, William J.
7
Matveev, Alexei V.
6
Bhat, Subodh
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Journal of business research : JBR
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1
Nostalgia in post-socialist Russia: Exploring applications to advertising strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 172
Persistent link: https://www.econbiz.de/10007893887
Saved in:
2
Erratum to “Nostalgia in post-socialist Russia: Exploring applications to advertising strategy”
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 171
Persistent link: https://www.econbiz.de/10007893888
Saved in:
3
Nostalgia in post-socialist Russia: Exploring applications to advertising strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 649-655
Persistent link: https://www.econbiz.de/10007730192
Saved in:
4
Nostalgia in post-socialist Russia: Exploring applications to advertising strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10008880232
Saved in:
5
Erratum to “Nostalgia in post-socialist Russia: Exploring applications to advertising strategy”
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 171-172
Persistent link: https://www.econbiz.de/10008880233
Saved in:
6
Feelings, Fantasies, and Memories: An Examination of the Emotional Components of Nostalgia
Holak, Susan L.
;
Havlena, William J.
- In:
Journal of business research : JBR
42
(
1998
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10006733309
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7
Dynamic inventory database management (DIDM): a summary of an internet-based solution for managing complexity of inventory databases
Gottlieb, Max
;
Matveev, Alexei V.
;
Stavrovski, Boris
- In:
International journal of internet and enterprise …
2
(
2004
)
3
,
pp. 299-308
Persistent link: https://www.econbiz.de/10008127812
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8
Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness
Havlena, William J.
;
Graham, Jeffrey
- In:
Journal of advertising research
44
(
2004
)
4
,
pp. 327-332
Persistent link: https://www.econbiz.de/10006503552
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9
To Extend or Not to Extend: Success Determinants of Line Extensions
Reddy, Srinivas K.
;
Holak, Susan L.
;
Bhat, Subodh
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 243-262
Persistent link: https://www.econbiz.de/10006687052
Saved in:
10
Ritual blessings with companion animals
Holak, Susan L.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 534-541
Persistent link: https://www.econbiz.de/10007988612
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