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Simultaneous Use of Break-Even and Demand Analysis for Pricing Decisions: A Teaching Method
Hawes, Jon M.; D'Amico, Michael F.; Baker, Thomas L. - In: Journal of education for business 70 (1995) 5, pp. 285-289
Persistent link: https://www.econbiz.de/10006420661
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Evaluating a Firm's Customer Service Department
Owens, Deborah L.; Hawes, Jon M.; d'Amico, Michael F. - In: Journal of professional services marketing 19 (1999) 2, pp. 115-128
Persistent link: https://www.econbiz.de/10007052897
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Measuring and exploring symbolic money meanings
Rose, Gregory M.; Orr, Linda M. - In: Psychology & marketing 24 (2007) 9, pp. 743-762
Persistent link: https://www.econbiz.de/10007761342
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Sales technology: Help or hindrance to ethical behaviors and productivity?
Bush, Alan J.; Bush, Victoria D.; Orr, Linda M.; Rocco, … - In: Journal of business research : JBR 60 (2007) 11, pp. 1198
Persistent link: https://www.econbiz.de/10007859697
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Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Vorhies, Douglas W.; Orr, Linda M.; Bush, Victoria D. - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 736-757
Persistent link: https://www.econbiz.de/10009263502
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Leveraging firm-level marketing capabilities with marketing employee development
Orr, Linda M.; Bush, Victoria D.; Vorhies, Douglas W. - In: Journal of business research : JBR 64 (2011) 10, pp. 1074-1082
Persistent link: https://www.econbiz.de/10009177912