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Mühlbacher, Hans
9
von Wallpach, Sylvia
4
Dreher, Angelika
2
Füller, Johann
2
Gabriel-Ritter, Angelika
2
Jawecki, Gregor
2
Koll, Oliver
2
Kreuzer, Maria
2
Matzler, Kurt
2
Vallaster, Christine
2
Altmann, Andreas
1
Bauer, Martina
1
Evanschitzky, Heiner
1
Hemetsberger, Andrea
1
Jaakkola, Matti
1
Kornum, Niels
1
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Journal of business research : JBR
4
Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
European journal of marketing : EJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of management information systems : JMIS
1
Marketing : ZFP ; journal of research and management
1
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OLC EcoSci
ECONIS (ZBW)
92
USB Cologne (EcoSocSci)
10
RePEc
4
Other ZBW resources
3
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1
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1
Strategische Positionierung- Grundpfeiler des Marketings in komplexen und dynamischen Umwelten
Mühlbacher, Hans
;
Dreher, Angelika
;
Gabriel-Ritter, …
- In:
Die Betriebswirtschaft : DBW
56
(
1996
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10007313899
Saved in:
2
Innovation creation by online basketball communities
Füller, Johann
;
Jawecki, Gregor
;
Mühlbacher, Hans
- In:
Journal of business research : JBR
60
(
2007
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10007392011
Saved in:
3
Balanced versus focused responsiveness to core constituencies and organizational effectiveness
Koll, Oliver
;
Woodside, Arch G.
;
Mühlbacher, Hans
- In:
European journal of marketing : EJM
39
(
2005
)
9
,
pp. 1166-1183
Persistent link: https://www.econbiz.de/10006077105
Saved in:
4
Preiszufriedenheit als Multiattributives Konstrukt
Matzler, Kurt
;
Mühlbacher, Hans
;
Altmann, Andreas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10006082575
Saved in:
5
Consumer Empowerment Through Internet-Based Co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009
)
3
,
pp. 71-103
Persistent link: https://www.econbiz.de/10008386738
Saved in:
6
Strategy Formation as Social Representation
Vallaster, Christine
;
Mühlbacher, Hans
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
5
,
pp. 395-409
Persistent link: https://www.econbiz.de/10010027824
Saved in:
7
MIPS--Managing Industrial Positioning Strategies
Mühlbacher, Hans
;
Dreher, Angelika
;
Gabriel-Ritter, …
- In:
Industrial marketing management : the international …
23
(
1994
)
4
,
pp. 287-298
Persistent link: https://www.econbiz.de/10006349424
Saved in:
8
Strategic marketing and business performance: A study in three European ‘engineering countries’
Jaakkola, Matti
;
Möller, Kristian
;
Parvinen, Petri
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1300-1311
Persistent link: https://www.econbiz.de/10009794119
Saved in:
9
Multi-stakeholder virtual dialogue: Introduction to the special issue
Kornum, Niels
;
Mühlbacher, Hans
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1460-1464
Persistent link: https://www.econbiz.de/10010121584
Saved in:
10
Multi-method research on consumer-brand associations: Comparing free associations, storytelling, and collages
Koll, Oliver
;
von Wallpach, Sylvia
;
Kreuzer, Maria
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 584-603
Persistent link: https://www.econbiz.de/10008416423
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