Wenn Markenwerte das Organisationsgeschehen leiten
Year of publication: |
2007
|
---|---|
Authors: | Mühlbacher, Hans ; Wallpach, Sylvia von |
Published in: |
Werteorientierte Unternehmensführung in Theorie und Praxis ; Bd. 2. - Frankfurt am Main [u.a.] : Lang, ISBN 978-3-631-56490-5. - 2007, p. 175-204
|
Subject: | Management | Firmenimage | Corporate reputation | Markenführung | Brand management | Soziale Werte | Social values |
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