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Establishing Marketing Relationships in the Advertising Agency Business: A Transitional Economy Case - The importance of trusting relationships is described in the context of the a...
Jancic, Zlatko; Zabkar, Vesna - In: Journal of advertising research 38 (1998) 6, pp. 27-36
Persistent link: https://www.econbiz.de/10006520660
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Antecedents and consequences of commitment in marketing research services: The client's perspective
Cater, Barbara; Zabkar, Vesna - In: Industrial marketing management : the international … 38 (2009) 7, pp. 785-797
Persistent link: https://www.econbiz.de/10008317126
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Relationship quality evaluation in retailers' relationships with consumers
Vesel, Patrick; Zabkar, Vesna - In: European journal of marketing : EJM 44 (2010) 9, pp. 1334-1366
Persistent link: https://www.econbiz.de/10008451057
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Relationship quality evaluation in retailers' relationships with consumers
Vesel, Patrick; Zabkar, Vesna - In: European journal of marketing : EJM 44 (2010) 9, pp. 1334-1366
Persistent link: https://www.econbiz.de/10008453003
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Comprehension of relationship quality in the retail environment
Vesel, Patrick; Zabkar, Vesna - In: Managing service quality : MSQ ; an international journal 20 (2010) 3, pp. 213-236
Persistent link: https://www.econbiz.de/10008408526
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A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?
Kolar, Tomaz; Zabkar, Vesna - In: Tourism management : research, policies, practice 31 (2010) 5, pp. 652-665
Persistent link: https://www.econbiz.de/10008409569
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Responsive and proactive market orientation and innovation success under market and technological turbulence
Bodlaj, Mateja; Coenders, Germa; Zabkar, Vesna - In: Journal of business economics and management 13 (2012) 4, pp. 666-687
Persistent link: https://www.econbiz.de/10010029634
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Values, trust, and commitment in business-to-business relationships: A comparison of two former Yugoslav markets
Zabkar, Vesna; Brencic, Maja Makovec - In: International marketing review 21 (2004) 2, pp. 202-215
Persistent link: https://www.econbiz.de/10006246973
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The Seller's Perspective<br ->of the Principal Components<br ->of Buyer-Seller Relationships:
Brencic, Maja; Zabkar, Vesna - In: Journal of euro-marketing 13 (2003) 1, pp. 51-72
Persistent link: https://www.econbiz.de/10007155932
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Impersonal vs Personal Exchanges in Marketing Relationships
Jancic, Zlatko; Zabkar, Vesna - In: Journal of marketing management : MM 18 (2002) 7-8, pp. 657-672
Persistent link: https://www.econbiz.de/10006972196