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Jargon as imagining : Barthes' semiotics and excavating subcultural communication
Burgh-Woodman, Hélène de; Brace-Govan, Jan - In: Qualitative market research : an international journal 11 (2008) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10009853803
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Representations of women's active embodiment and men's ritualized visibility in sport
Brace-Govan, Jan - In: Marketing theory 10 (2010) 4, pp. 369-396
Persistent link: https://www.econbiz.de/10009870746
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The Development of Competent Marketing Professionals
Walker, Ian; Tsarenko, Yelena; Wagstaff, Peter; Powell, … - In: Journal of marketing education : JME 31 (2009) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10008325841
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The duality of political brand equity
Phipps, Marcus; Brace-Govan, Jan; Jevons, Colin - In: European journal of marketing : EJM 44 (2010) 3, pp. 496-515
Persistent link: https://www.econbiz.de/10008404511
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Participant photography in visual ethnography
Brace-Govan, Jan - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 735-750
Persistent link: https://www.econbiz.de/10007888402
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Market orientation and marketing in nonprofit organizations : indications for fundraising from Victoria
Brady, Erica; Brace-Govan, Jan; Brennan, Linda; … - In: International journal of nonprofit & voluntary sector … 16 (2011) 1, pp. 84-98
Persistent link: https://www.econbiz.de/10010076330
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Womens Bodies as Sites of Control: Inadvertent Stigma and Exclusion in Social Marketing
Gurrieri, Lauren; Previte, Josephine; Brace-Govan, Jan - In: Journal of macromarketing : examining the interactions … 33 (2013) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10010116685