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Luna, David
18
Peracchio, Laura A.
10
Lerman, Dawn
4
Czellar, Sandor
3
Carroll, Ryall
2
Maldonado, Rachel
2
Carnevale, Marina
1
Denis, Jean-Émile
1
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Psychology & marketing
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
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OLC EcoSci
ECONIS (ZBW)
52
RePEc
15
USB Cologne (business full texts)
5
USB Cologne (EcoSocSci)
3
BASE
1
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1
Does brand spelling influence memory? The case of auditorily presented brand names
Luna, David
;
Carnevale, Marina
;
Lerman, Dawn
- In:
Journal of consumer psychology : the official journal …
23
(
2013
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10010056348
Saved in:
2
The Other Meaning of Fluency
Carroll, Ryall
;
Luna, David
- In:
International journal of advertising : the quarterly …
40
(
2011
)
3
,
pp. 73-85
Persistent link: https://www.econbiz.de/10009976479
Saved in:
3
Sound symbolism effects across languages: Implications for global brand names
Shrum, L.J.
;
Lowrey, T.M.
;
Luna, David
;
Lerman, D.B.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-280
Persistent link: https://www.econbiz.de/10010000269
Saved in:
4
"Where There Is a Will ...": Motivation as a Moderator of Language Processing by Bilingual Consumers
Luna, David
;
Peracchio, Laura A.
- In:
Psychology & marketing
19
(
2002
)
7-8
,
pp. 573-594
Persistent link: https://www.econbiz.de/10006973835
Saved in:
5
Uncovering the Cognitive Duality of Bilingual through Word Association
Luna, David
;
Peracchio, Laura A.
- In:
Psychology & marketing
19
(
2002
)
6
,
pp. 457-476
Persistent link: https://www.econbiz.de/10006974141
Saved in:
6
Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach
Luna, David
;
Peracchio, Laura A.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10006657589
Saved in:
7
Structural Constraints in Code-Switched Advertising
Luna, David
;
Lerman, Dawn
;
Peracchio, Laura A.
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
3
,
pp. 416-423
Persistent link: https://www.econbiz.de/10006641991
Saved in:
8
Advertising to Bilingual Consumers: The Impact of Code-Switching on Persuasion
Luna, David
;
Peracchio, Laura A.
- In:
Journal of consumer research : JCR ; an …
31
(
2005
)
4
,
pp. 760-765
Persistent link: https://www.econbiz.de/10006644490
Saved in:
9
Points of View and Pieces of Time: A Taxonomy of Image Attributes
Larsen, Yal
;
Luna, David
;
Peracchio, Laura A.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10006646318
Saved in:
10
A theory-based measure of acculturation: The shortened cultural life style inventory
Lerman, Dawn
;
Maldonado, Rachel
;
Luna, David
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 399-406
Persistent link: https://www.econbiz.de/10008245106
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