Does brand spelling influence memory? The case of auditorily presented brand names
Year of publication: |
2013
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Authors: | Luna, David ; Carnevale, Marina ; Lerman, Dawn |
Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 23.2013, 1, p. 36-48
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